WhatsApp’s API can help larger businesses provide stellar customer service and deliver notifications to customers. The tool was designed with the intention of connecting small business owners to their customers. The messaging application made headlines once again in 2018 with the announcement of the WhatsApp Business app. To this day, WhatsApp remains Facebook’s biggest acquisition. App Store in 2011.ĭespite the fact that its founders Brian Acton and Jan Koum were previously denied jobs at Facebook, the tech giant acquired their app in 2014. Within two years of the platform’s founding in 2009, WhatsApp eventually worked its way up to become one of the top 20 apps at Apple’s U.S. People typically used it for social conversations. The platform was initially founded as a messaging app that would show users the statuses of other people, indicating whether or not they were online.
WhatsApp has come a long way, from a social messaging application to valuable business tool WhatsApp for Business.
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